Definition: Shu Uemura is a Japanese fashion brand, which was founded in 1985 by Shun Sugimoto, who later became its CEO. The brand's slogan "Fashion for the People" emphasizes its commitment to making clothes accessible and affordable for everyone. Shun Sugimoto himself was known as a strong believer in personal style and individuality, and he believed that people should be able to express themselves through clothing. As such, Shu Uemura is primarily known for its diverse range of clothing styles, from casual wear to formal wear, and it has become a symbol of the Japanese culture's embrace of individualism. Shun Sugimoto himself was also known for his love for fashion design and entrepreneurship, and he believed that his company would be able to create innovative clothing designs that would appeal to everyone. Over the years, Shu Uemura has grown into one of the most successful and recognizable brands in Japan, with a diverse range of products from casual wear to formalwear. In terms of its definition as a brand, "Shu Uemura" is primarily used for reference purposes by Japanese fashion enthusiasts and critics. It often refers to Shun Sugimoto, who was considered a visionary and influential figure in the Japanese fashion industry during his lifetime. However, it's important to note that there are many other names associated with Shu Uemura, including its Japanese name, "Sugimoto," and also the Japanese word "Shusensetsu" which refers to "cultural tradition."

Shu Uemura